If you are selling or considering selling CE Mark products online, you need to be aware of new rules that will affect you. On 16 of July 2021, the new regulation 2019/1020/EU – Market Surveillance and Compliance of Products Regulation – comes into effect. The new regulation will affect the European e-commerce and online trade business of market leading retailers like amazon. CE Mark products which are sold online will still have to meet the EU quality and safety requirements but now there is an additional need to have someone always present in the European Union who takes responsibility and is the point of contact for these products, an “Authorized Representative”.CE marked products manufactured outside of the European Union cannot be sold in the EU without an Authorized Representative as of July 16, 2021.
From July 16, 2021, Amazon EU and equivalent retailers will require an Authorized Representative for each CE Mark product from non-European marketplace sellers.
Source: Regulation (EU) 2019/1020
